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fearless & confident

This was a team project that I designed with Stefan Nyquist. Our task was to brand a men’s skincare and soap line, and market it to stand out among the existing companies. Our strategy was to create a clean layout with a pop of color. This product would be sold in stores like Target, CVS, and Walgreens. We would advertise this product in men’s magazines as well as women’s magazines to attract attention from spouses, girlfriends and significant others, since women do 70% of the purchasing in the average household. It was a fun project and very cool actually creating the bottles in 3d form.

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