In Design on
September 1, 2010

Horizon Organic Rebrand

This was a rebranding for Horizon Organic for a school project. I felt that their original logo could use some updating so I decided to rebrand the company and work on an initial design for the milk cartons. I took the red that was in the original logo and reused it to create an outer shape for the new logo. Instead of having the “earth” and the cow I decided to simplify it by having the cow in front of circular shapes that represent the earth. Also the new cow is more playful and a direct head shot.

The top image is their original logo, the second image is the redesign and the third image is the initial design for the cartons.

Redesign Horizon Logo

Milk Carton

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