This was a rebranding for Horizon Organic for a school project. I felt that their original logo could use some updating so I decided to rebrand the company and work on an initial design for the milk cartons. I took the red that was in the original logo and reused it to create an outer shape for the new logo. Instead of having the “earth” and the cow I decided to simplify it by having the cow in front of circular shapes that represent the earth. Also the new cow is more playful and a direct head shot.
The top image is their original logo, the second image is the redesign and the third image is the initial design for the cartons.