This is a logo I designed for my hummus brand “Nosh”. Ive recently started making my own hummus, not only is it all natural but its easy and quick to make. My obsession with this wonderful snack has inspired me to use it as my “Capstone” project for school. Since the origin of hummus is middle eastern, I used an abstract arabic design for my vector “flower” and then used a flowy (is that a word?) typeface that joins the two. My project will include package design and an advertisement campaign consisting of direct mail & magazine ads. More designs to come!
Now i really want some hummus.. great