In Fitness, Mom Life on
February 13, 2018

Life is Tuff, but so are You // Launch of Gotta Be Tuff

You guys have heard me talk about how my love of running started with my parents. My mom and Dad instilled in my sister and I an active lifestyle and a love for races. But what you may not know is my Dads personal story of overcoming adversity that lead to a our now official BRAND “Gotta Be Tuff.”


If you know my Dad you know he is one of the most hardworking men there is πŸ™ŒπŸΌ He’s overcome SO many challenges in his life (addiction, losing his right hand, business hardships) & I can honestly say he is my sister & I’s hero 😍 For years now he has had this dream of starting the Gotta Be Tuff Brand πŸ’ͺ🏼We’ve talked about it over coffee, at family game nights, or on our countless runs together! πŸ‘«

How the single mom who goes to night school is Tuff. How the cancer survivor, policeman, military spouse, full time nurses are all Tuff! The busy mom who loses 80 lbs & has a goal just to walk that first 5k. That it’s something from the INSIDE that gets them through the day to day obstacles πŸ™ŒπŸΌ It’s a mindset, it’s a never give up attitude & it’s the ONLY choice in the matter πŸ‘ŒπŸΌWe are beyond thrilled that Gotta Be Tuff is no longer a dream but a REALITY and we are officially OPEN! I feel beyond blessed to be a part of this new family adventure & cant wait to see what God is going to do with Gotta Be Tuff 😍


I wanted to share with y’all about Gotta Be Tuff, because we want it to be MORE than just t-shirts. We want it to be MORE than just coffee cups, we want it to be a REMINDER to anyone who has either overcame something OR is currently going through something, that you CAN do hard things, you CAN and WILL get through it, You just Gotta Be Tuff!



My own Gotta Be Tuff story starts on June 1st, 1988.

29 years ago, My mom had an emergency c section at 6 months pregnant. She gave birth to two tiny identical twins, both under 2 lbs each. Shortly after, my twin sister Alanna, passed on and went to Heaven. I stayed in the hospital for 3 more months until I was strong enough to breathe on her own.

The doctors said that I would be a human vegetable & wheel chair bound with limited mobility. But my parents & their oldest daughter Danielle (along with countless friends and family) prayed & believed that I would be a fighter, that I would do beyond what the doctors projected.

At 12 weeks, I was able to go home to be with my parents & sister Danielle. I have never had a single health issue & I’m so thankful for her parents who stayed strong.

At the age of 25, David and I were happily married and wanted nothing more than a baby of our own. Diagnosed with PCOS, David and I, faced 4.5 years of infertility & struggled with wondering if we would ever have children. In 2011 Alesha, gave birth to their miracle baby β€œAnnabelle”. Just 2.5 years later they had their second daughter. My hope now is that my blog will encourage other women to never give up hope! I know that not matter what challenges Life presents you can get through them, you just β€œGotta Be Tuff!

You can read more about our infertility struggles HERE.

Gotta Be Tuff is now officially OPEN and we have our own website, with t-shirts and coffee cups! We want to be brand that represents a MINDSET of overcoming adversity!



BEHIND the BRAND // πŸ™ŒπŸΌ
“Lon started Gotta Be Tuff with a vision of inspiring others and creating a brand that acknowledges all of those who face mountains and challenges and never give up. Big or small, day to day struggles or life changing hardships, we push through it all reminding ourselves and each other that we can keep going we just Gotta Be Tuff!”… FULL story behind the brand over on our website ✌🏼

If you want to read more about my Dad’s FULL inspirational story, do so HERE.

If you know someone who needs some encouragement or someone who needs the reminder, PLEASE share our Gotta Be Tuff Brand with them!

In a world of negativity, lets be the LIGHT, lets be the HOPE, lets be the VOICE of encouragement!

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In Recipes on
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Baked Chicken Parmesan {Recipe}

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